Media Companies and Publishers compete aggressively in a marketplace where advertisers are demanding increased measurability and accountability from every dollar they spend.  “Premium” inventory is under pressure as advertisers are beginning to buy third party data in an attempt to find their target audience at lower rates.  And, many companies are experiencing an increasing addiction to ad networks for monetizing remnant inventory.  Now, Media Companies and Publishers can command premium rates for their inventory by providing the superior traffic segmentation and measurability that advertisers demand.

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The AdPACT privacy management platform is the “PACT” between online advertisers and consumers to give users the Privacy, Anonymity, Control, and Transparency they expect from respected companies who use behavioral data for targeting purposes.  Consumers simply visit DoNotTarget.com to learn about and opt-out of behavioral targeting, and the companies who participate in this free service agree to serve default ads and content to users who have opted-out of behavioral targeting.

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